Magazine Ad
To create this product, the first thing I did was look at the website. I clicked into it and looked around so I could kind of feel what the Sawdust Art Festival was all about. As I continued to look throughout the website, I realized that they seemed to focus on the holiday season quite a bit and that is what made me pick the colors for the background. I felt as if the green was a good representation of a Christmas color and I choose the brown because this festival also has a lot to do with nature and there were quite a bit of neutral colors on the website.
I feel as if this appeals to the audience and the customer who ordered this product because it first of all gets the readers attention. When looking through a magazine, if you see a plain black and white ad, it will not catch your eye as much as one that contains some contrast. The pictures are inviting and they make you want to read the ad so that you can find out what exactly is going on.